Make Your Website Mobile Friendly
More than 50% of all website traffic comes from mobile devices nowadays. On top of that, Google now ranks mobile websites ahead of desktop websites. Ensure your website is smooth on all devices to retain every visitor who accesses your website on the phones or tablets.
Improve Organic SEO to Drive More Traffic
You need to verify your website gets found. With an SEO optimized website, all the various search engines facilitating you get more visibility means more traffic and ultimately more business.
Increase Lead Generation and Conversions
Traffic is worthless if people leave just after they find your website. You want to build brand loyalty and connect to the visitors. You want them to come back again and do business with you. All websites should be optimized to ensure you achieve all your goals and grow your business.
More Accurately Represent Your business.
If your company’s vision has evolved, but your website still shows your goals and achievements from six years ago, it reflects poorly. Check that your website represents your brand image and your company perfectly. The content on the website should be fresh and frequently updated.
Improve Website Speed
47% of visitors expect a website to load in 2 seconds or less in today’s day and age. Google search pays more attention to page speed, so improving website performance increases your search engine ranks. Furthermore, people don’t patiently wait for the pages to load. Don’t drive visitors away by having a slow loading website.
Increase User Trust
People always want to work with businesses they trust. A website should incorporate social proof elements and increase reliability that helps build trust with users. Features such as testimonials, client-base, partners, case studies, social sharing widgets all play a role in increasing confidence and loyalty.
Better User Experience
If your website is quite tricky to navigate, you drive visitors away, who could have been your customers. No one has the time to figure out how the site is organized. By having straightforward navigation and precisely written website copy aligning your business offerings, you will ensure that visitors will quickly and easily find the required information.
Improve Social Engagement
Many websites lack social media sharing options and widgets. The content could be great, but there is no means to share it. Social media plays a vital role in driving traffic, and new sites must incorporate social sharing to bring invaluable traffic from social network sites.
More Modern and Appealing Design
If your website uses the old technology before a decade took over, it is likely to make a poor first impression. You have 2 seconds to capture the visitor’s attention. That is why it’s crucial to have an attractive and well-designed website, designed with your brand in mind, easy to read and navigate.
Access to Analytics
If an expert redesigns your website, it will include features like Google Analytics, Facebook Pixels, etc. It is crucial to know where your site traffic is coming from and how long users stay on your site. After looking at the stats, you can thoroughly understand how your website performs and what you can do to improve its performance.
For more information on importance of website design follow this link:
This one is for small businesses :
Get Started with a Website Design for Your Business.
The importance of a website for your business, even if it only has local customers, is clear from the things we discussed above.
In fact, a survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website.
But you may be thinking where do you start?
Getting started with a professional website for your business is not as hard as it may seem. There are many website design services that you can use to design your own attractive website in just a few days or even hours. You can yourself use several drag and drop website building services like Wix. With some web design knowledge, you can also even use WordPress, which is free to start with.
However, if you are serious about launching a professional website and optimizing your site for the search engines, then you may want to work with a professional web design agency.
Our website design team at Kozzaja provides WordPress Web Designs to help brands like yours reach new audiences online. To find out more about our web design services or to learn more about the importance of a website, contact us today.
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