Social Media Social Media Marketing

Ten Social Media Tips To Help Your Small Business Succeed

Social media is getting helpful to boost your business and presence. The availability of social media channels is helping content creators, businesses and the users. From here, you can reach interested buyers without paying any price for listing. However, with a right strategy, you can get ahead of your competitors in the long run.

Lead with plans

Start with your top 3 marketing objectives, then evaluate how social media may help you achieve them. Never think of social media as just a megaphone for your business, but think about how it can help you reach your goals.

Build your authority

As a business owner, we believe that you can’t over-invest in your Social Media presence in 2020, to be seen as the go-to authority for your industry. Concentrating on growing audiences and engagement on Social Media can boost sales and conversion rates. Authority is a currency.

Start engagements

The key thing with every social media is to remember that the algorithm they use rewards posts with interaction. The plan is to ask questions and respond to the answers. Meaningful conversations are the ones that are remembered by your audiences. 

Show some appreciation

The important thing about being social is that it’s not just about you! It’s an opportunity for you to grow your network and connect in a meaningful way. You can appreciate them by recognizing their posts and tweets: like, follow, and share their messages. It’s your way of showing gratitude.

Stand out

Social media is personal. Put your business persona differently. You don’t have to invent or create a new business idea to be unique, but you need to stand out and be remembered in a crowded world.

Have a clear goal

Advertising on Facebook can be lucrative, has a learning curve, and can waste time and money. You should know what you are trying to achieve: sales, leads, or both? Using Facebook pixel and Facebook lead ads help you benefit from the insights and better track and measure results.

Dominate on mostly one platform

Find out where your target customer is online. Then pick a social platform and dominate on that one. Claim your profiles on the other social networks, but focus most of your time on that one. Listen first.

Create a social calendar

Planning all of your social media activities will allow you to post regularly and get more consistent results. You can determine which actions to automate, delegate and whether that’s to an employee or contractor.

Get visual

Every visitor’s attention spans are relatively short, so add pictures and videos to your post. It will boost engagements and is perfect for businesses that sell products to show off. If you provide services, consider a photo with words or a picture that complements to your text.

Don’t try to do it all yourself.

In a small business, you need time to create strategies. Most of your time is limited, so delegate social media tasks to someone (or a team) in your company, or outsource to an expert. Then add the cost of your social media strategy to your budget.

Visit our other quick tips on the social media marketing :

10 Handy tips For Social Media Marketing

If you want to get started on digital marketing – for your website or on your social media platforms, you give us a call.
Visit : kozzaja for more details.

You might want to share the post if you found it valuable.


Design Web

Ten benefits of website redesign for your business

Make Your Website Mobile Friendly

More than 50% of all website traffic comes from mobile devices nowadays. On top of that, Google now ranks mobile websites ahead of desktop websites. Ensure your website is smooth on all devices to retain every visitor who accesses your website on the phones or tablets.

Improve Organic SEO to Drive More Traffic

You need to verify your website gets found. With an SEO optimized website, all the various search engines facilitating you get more visibility means more traffic and ultimately more business.

Increase Lead Generation and Conversions

Traffic is worthless if people leave just after they find your website. You want to build brand loyalty and connect to the visitors. You want them to come back again and do business with you. All websites should be optimized to ensure you achieve all your goals and grow your business.

More Accurately Represent Your business.

If your company’s vision has evolved, but your website still shows your goals and achievements from six years ago, it reflects poorly. Check that your website represents your brand image and your company perfectly. The content on the website should be fresh and frequently updated.

Improve Website Speed

47% of visitors expect a website to load in 2 seconds or less in today’s day and age. Google search pays more attention to page speed, so improving website performance increases your search engine ranks. Furthermore, people don’t patiently wait for the pages to load. Don’t drive visitors away by having a slow loading website.

Increase User Trust

People always want to work with businesses they trust. A website should incorporate social proof elements and increase reliability that helps build trust with users. Features such as testimonials, client-base, partners, case studies, social sharing widgets all play a role in increasing confidence and loyalty.

Better User Experience

If your website is quite tricky to navigate, you drive visitors away, who could have been your customers. No one has the time to figure out how the site is organized. By having straightforward navigation and precisely written website copy aligning your business offerings, you will ensure that visitors will quickly and easily find the required information.

Improve Social Engagement

Many websites lack social media sharing options and widgets. The content could be great, but there is no means to share it. Social media plays a vital role in driving traffic, and new sites must incorporate social sharing to bring invaluable traffic from social network sites. 

More Modern and Appealing Design

If your website uses the old technology before a decade took over, it is likely to make a poor first impression. You have 2 seconds to capture the visitor’s attention. That is why it’s crucial to have an attractive and well-designed website, designed with your brand in mind, easy to read and navigate.

Access to Analytics

If an expert redesigns your website, it will include features like Google Analytics, Facebook Pixels, etc. It is crucial to know where your site traffic is coming from and how long users stay on your site. After looking at the stats, you can thoroughly understand how your website performs and what you can do to improve its performance.

For more information on importance of website design follow this link:

3 reasons to invest in Website Design for your business

This one is for small businesses :

Why Small businesses are missing out; without a website ?

Get Started with a Website Design for Your Business.

The importance of a website for your business, even if it only has local customers, is clear from the things we discussed above.

In fact, a survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website.
But you may be thinking where do you start?

Getting started with a professional website for your business is not as hard as it may seem. There are many website design services that you can use to design your own attractive website in just a few days or even hours. You can yourself use several drag and drop website building services like Wix. With some web design knowledge, you can also even use WordPress, which is free to start with.

However, if you are serious about launching a professional website and optimizing your site for the search engines, then you may want to work with a professional web design agency.

Our website design team at Kozzaja provides WordPress Web Designs to help brands like yours reach new audiences online. To find out more about our web design services or to learn more about the importance of a website, contact us today.

References for this blog post :