According to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website and website design for today’s businesses.
We all are aware of the fact that a website is one of the essentials for the success of any business in today’s world. But many of us think that websites are just for building credibility among customers. Hence treat a website like just a page with certain information so that customers know the business is genuine. Well, all this about credibility is true but a website can be something much more powerful.
From a startup to a corporate business with good customer base trying to acquire new potential customers, a website, that too, a professional, well-designed website is the most integral component of success.
Let’s discuss what impact does a well-designed website has in various areas critical for Business success:
1. Sales
There is no doubt that having your service or product grow online exposes your business to a larger audience and hence holds a greater potential to increase your offline sales. Not only this increase in sales opportunities with increased exposure, but a website also increases your availability to make sales.
It’s almost like your full-time sales employee which is constantly selling your products by providing customers with the information they need around the clock. So it frees up your time as you don’t have to actively engage on a constant basis.
2. Customer Retention
Well, customers are the center in the galaxy of Business. The ultimate goal of your website is to be the central place for all information about your product and service through which you can answer all user questions helping consumers make an informed purchasing decision.
Along with this quality content, the next thing is user experience. This influences a particular customer to make multiple future transactions with you. The average user will take 0.5 seconds to make up their mind on certain aspects of the website. Therefore, a website should make a good first impression. The use of images, background themes, and content layout must be in line for good user experience.
3. Marketing
In today’s world of marketing, businesses mostly leverage digital channels such as social media, email, search engine, to connect with current and prospective customers.
But from your email subscribers to your social media advertisements, every type of communication, piece of content on a third-party website or tool, you have to have a place to send consumers to when they want to learn more about your business or even make a purchase.
Your website serves as that “central base” where you can route customers to particular product or service you offer.
It takes only 50 milliseconds for a user to form an opinion about your website. A website not designed well can actually harm you by turning away potential customers.
Now, we’ll try to break down the core features of a professional well-designed website:
Simple yet attractive Design
86% of visitors want info about products/services on the homepage. A professional site has seamless navigation with menus designed in a way that customers can locate information in just a glance.
The color theme improves website recognition by 80%. Your site should be attractive, using colors and images that align with your brand while also being pleasing to the eye. A logo is equally important to establish your brand.
Loading Time
47% of users expect the website to load within 2 seconds. Otherwise, it may frustrate them. Most people would rather use your competitor than stick around for slow loading speeds.
Customer Reviews
Customer reviews are trusted as much as personal recommendations by 72% of users. A good website makes sure to prioritize customer reviews and makes them readily available through the product page so that consumers can easily notice the review score.
SEO
On a daily basis, 2.9 billion Google searches are executed. Imagine with this competitive market, how hard it can be to be in the spotlight. The professional site design includes SEO services that ensure consumers can find your site online by using analytics tools and algorithms. These tools help figure out what phrases people are searching for in your line of business. With so many daily searches, the traffic potential is huge.
Responsive and Mobile Friendly
Mobile devices make up two-thirds of web usage indicating surfing the web on the go is more common than the desktop. Also, another interesting fact is that only 11.8% of websites have responsive website design. So optimizing your website to have these features means you can easily get a good upfront in the competitive market.
Get Started with a Website Design for Your Business.
The importance of a website for your business, even if it only has local customers, is clear from the things we discussed above.
In fact, a survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website.
But you may be thinking where do you start?
Getting started with a professional website for your business is not as hard as it may seem. There are many website design services that you can use to design your own attractive website in just a few days or even hours. You can yourself use several drag and drop website building services like Wix. With some web design knowledge, you can also even use WordPress, which is free to start with.
However, if you are serious about launching a professional website and optimizing your site for the search engines, then you may want to work with a professional web design agency. Though it does require an up-front investment, it’s all worthwhile as they come with the knowledge that it takes to design a site that offers a positive user experience, optimized SEO, meaningful and attractive content for target customers.
If you need help designing an attractive website, it’s time to call in the experts.
Our website design team at Kozzaja provides WordPress Web Designs to help brands like yours reach new audiences online. To find out more about our web design services or to learn more about the importance of a website, contact us today.
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