Best Vision Interior is a furniture and interior designing organization. The team led by Mr. Bajir Singh Thapa operates in Shantinagar Kathmandu. The administrative office is located in Babu Chiri Chowk and the factory in Kharibot 150m from the office. The team registered the company in 2018 November, under the Company Act, 2053, under the Ministry of Commerce and Industry.
The best vision team had been working as freelancers for a decade. Being highly experienced in the interior design field themselves, they wanted to create their brand of products and provide professional services from their brand.
After the team members’ commitment, a new furniture and design company was formed with a vision to provide the best interior services, aka the name of the organization – Best Vision Interior.
Being a new organization, they wanted to create an online presence for themselves. They wanted to promote the organization digitally. The website and the presence in social media platforms for their existing clients and new ones were also the goals.
The team had been handling most of the inquiries via phone before. Queries related to the services, the products, location, and past experiences were taking too much of their time.
A clean and straightforward website that features their products, services, portfolios was the main content for the website. With basic SEO, the site was gradually ranking better in google search results.
Since they only had to provide the information regarding their products and services, a single-page website was just enough for them.
Now, with the website, they can use more of their time doing something productive and focus on improving better client relations. The site has helped them gain digital presence, and with a minimum and effective SEO based strategy, they are booming as a small business.
With the products and services featured, people can know their products and services with just a glance. It seamlessly runs in any devices based on their screen sizes as a responsive and a one-page site.
Official email and a professional website make you stand out from the crowd. The team has been managing the emails via firstname.lastname@example.org.
Looking for new ideas to boost sales for your business?
Online stores might be a good option for you if you want to boost your sales in the digital platform.
Nepal is continuously growing in the E-commerce market, and with the ease of technology and the internet in every household, online shopping is getting better with each day.
E-commerce offers various ways for retailers to reach consumers and conduct business without a physical storefront. The competition level in online stores is very high, especially since there are already large platforms in Nepal, such as daraz, hamrobazaar, etc. that have been in dominance for years. It is essential to analyze any business (or business plan) to see if selling digitally could work for you and determine if the benefits of online sales greatly outweigh the others. Let us look at some benefits of an online store for your company.
An online store requires less to start up and run than a physical shop, although it’s important to recognize that doing e-commerce work requires continuous investment and commitment. The difference in the costs can come down to capital spent on rent, utility expenses, insurance, etc. On top of these expenses, the physical store owner will need to hire many more employees than an e-commerce store owner. With a functional e-commerce store, the start-up cost is only a fraction of the expense.
Expanded Customer Reach / Bigger Customer Pool
Online sellers can grow their sales and profits faster, as selling online offers the advantage of having a 24/7 open store. Selling online also allows suppliers to display their merchandise in any part of the world without additional expense. An online store removes the blockades of travel, parking, and getting lost on the way, that can drive some customers away while the small retail store owners on Thamel may never think of competing side to side with a national chain retailer or even an international one for that matter.
An online store can be updated as instantly and as frequently as you like -promotions for a particular product, changing the prices are just a click away. There is also no space constraint with an online shop so you can display and sell as many products and services as you want, and even non-seasonal products could always be available anytime.
Supply on Demand
Your online store is your virtual camp on the internet. In a physically located store, customers expect to be able to leave with the product they’ve just bought, but in an online store, clients wait for some duration. Software programs can alert you to what products you’re running low on or whether you’re experiencing a higher demand for a specific item. Whether you make the items you sell on-site or purchase from another supplier, you’ll be able to keep up with the demand as you’ll know what product is needed.
Almost anything can be a store these days. Each of those places comes with associated costs such as rent, insurance, security, and decor. Online stores may have their associated costs – like your Web hosting, domain fees, graphic design, and whether you hire people to do your product photography, or copy and design work. However, you’re able to spread as wide as your servers allow, and servers are pretty flexible. You don’t feel constrained, for example, of having to mix your seasonal products in one corner of a shop; instead, create a separate web page for each. Customers won’t require maps to explore your store. They can click through their spaciousness in their computers or mobile devices.
Less Time Intensive
Once your e-commerce website is set up, you should not have to invest too much time into running it. It is because the whole process for customers ordering and making payments will all be activated through the online system. It will give you more time to determine new products you want to sell special offers you want to launch, and how successful your sales are. You will also be able to decide on any trends in terms of which products are selling most successfully.
Measured results through online marketing
Businesses are finding they can reach more qualified customers with better targeting, thus improving the chances of online promotions and lowering marketing costs. With better customer profiling, the opportunity to target products to specific groups based on buying data is much more comfortable with useful analytics built into your website. Additionally, with investment in Search Engine Optimization (SEO), an online shop becomes more accessible to customers searching for your products.
No doubt, selling online can bring many added benefits to individual businesses’. It is the business owner’s responsibility to inform themselves, analyze the situation, work with experts, and take the necessary measures towards reaching the goals for your business.
For more information on e-commerce for your business, visit Kozzaja.
Did you know? 1.67 crores Nepalese use the internet, and are growing by 22+ lakhs every year. With this grand market of internet users, without a website, businesses can miss out from a lot of opportunities.
The website gives data about your business; however, it likewise improves believability and lifts your deals. Besides, you can have a multilingual (both in Nepali and English) website, with the goal that individuals visiting your site can see the substance in their language, and you don’t lose your potential client.
If you maintain your business without having a site, you might be absent from a vast number of buyers.
Small businesses are already competing with a big market. Without a proper small business website, it is just where you lose a lot of your potential customers.
Today, having an organization site is as vital as having a shop, office, or phone number. Research has discovered that 6/10 clients anticipate that brands should have content online about their business. Why standby any more drawn out your clients are searching for you!
On the off chance that you don’t have a site for your business, it just implies that your business doesn’t exist for those 97% Internet clients. (Nepali information required)
Here’s an overview of the advantages of having a site for your business.
Builds up Business Credibility
A website speaks to your online business number. The internet is where your customers, clients, and potential clients visit to discover you on the web.
Your “Landing page” represents your marked offer while the About Us page gives data about your business. The Contact Us page shows your areas and contact numbers.
Along these lines, it demonstrates to the online clients that your business exists, thus improving your believability.
Having a business site makes your business more dependable than online registries and internet-based life pages. As per one study, 84% of clients considered the organization’s website more solid than internet based life pages or online accommodation.
In the present world, there is a desire for any respectable organization to have an online presence. Potential clients would probably be doubting any business that didn’t have a phone number or a physical location, and the equivalent is said for not having a site and email address. These are helpful apparatuses to impart pivotal data about your business to clients and answer all the What’s and Why’s that they may have. Furthermore, having a decent quality, simple to-utilize site causes clients to feel great utilizing your administrations, as they will accept they can anticipate a similar positive involvement with all territories of your business.
Improves Your Online Presence
A site takes your business past the neighborhood limits to potential clients around the world. The site will make your business visible all over the world. Making your contributions accessible worldwide can extend your business and income too.
There are 3.5 billion individuals, or 47% of individuals are online consistently, representing the world’s half of the population. They are looking for data, sharing via web-based networking media, or utilizing web-based business sites. This number will be on the ascent because of the consistently expanding constancy on the innovation. You can, without much of a stretch, envision what you could lose if you don’t have a site for your business.
Besides, you can improve your online distance by recruiting a decent web-based advertising organization that not only aids in getting your business in front of a focused crowd but will likewise deal with the online audit on your business.
Having a site implies clients are consistently ready to discover you – whenever, anywhere. Indeed, even outside of business hours, your website keeps on finding and secure new clients. It offers the client accommodation as they can get to the data they need in the solace of their own home, with no additional strain to purchase. Besides, as most organizations these days have their site, there are odds you could be losing clients to your rivals by staying disconnected.
24/7 available to your customers
You are probably going to dismiss clients because of your end time. Isn’t that so?
However, this isn’t the situation with your site.
The site can be gotten to every minute of every day, implying that your clients can visit it whenever from any corner of the world. They can purchase your items, or research your administrations without holding up until your physical store is open.
You will be available to them regularly. Additionally, speedy reaction to the clients’ inquiries with the assistance of Live Chat choice increases the trust of the crowd on your business as they probably know. You will be there for them at whatever point they have any inquiry and will get the necessary arrangements.
Supports Your Analytics
With a site, you can follow everything that is occurring over it using examination apparatuses. You can take a peek at what number of individuals visit your site a day, or what number of clients have messaged you. It causes you to know the socioeconomics or demographics of your clients.
You can make better advertising methodologies based on this information and increment your deals or odds of accomplishing the focused objectives.
Engages Your Customer Service
Sites give a simpler method to deal with client care. Offering answers to routinely posed inquiries in a FAQ (Frequently Asked Questions) segment, you can lessen client support expenses and set aside time and cash, just as giving considerably more data. This likewise implies clients can get an answer in a split second and spares time, which assists with empowering positive client relations over the long haul. This could be an advantage for you; all positive criticism can be transferred into a tribute, your clients are happy, why not show it off?!
Limits Operational Costs
You can utilize sites to sell your administrations and items straightforwardly to customers. Now and again, sites dispose of the need of “blocks and concrete” stores that include working expenses related with staff, rental and utilities. Also, it is extremely valuable when you need to work various stores over the city. Expelling these overheads encourages you to spare costs. Also, the site goes about as an inward gathering so you can communicate with your workers, taking out the requirement for gatherings and travel costs.
Just as basically showing data, you can likewise utilize your site to sell merchandise and administrations straightforwardly to customers, now and again evacuating the need to utilize “blocks and concrete” stores which include huge working costs (staff compensation, rental, utilities to give some examples). Dispensing with these overheads will likewise permit you to bring down your costs, giving your business that genuine serious edge. It can likewise be utilized inside your business; do you have any news you need to impart to partners or have any significant data that can be gotten to by the executives? Having an interior site can spare you a great deal of time as all that you need is one place and can be gotten to whenever.
Broadens the Information Exchange
At its most straightforward, a site gives a speedy and simple method of imparting data among purchasers and merchants. You can list your opening times, contact data, show pictures of your area or items, and use contact structures to encourage enquiries from potential clients or criticism from existing ones.
You can even transfer limited time recordings to truly connect with your clients and sell your business in a viable and cost effective manner. This is additionally a decent method to advance your web-based social networking channels and develop a network with your clients.
Expand your Market
As your site is available to anybody anywhere throughout the world, the capacity to get through land boundaries has never been simpler. Anybody, from any nation, will have the option to discover your organization and in that capacity, is presently a potential client.
Valuable Insights of your customers
Systematic instruments permit you to recognize who your common place client is, how they discovered you, their interests, and adjust your business to boost sales. The assorted scope of information accessible can help you better see how your online life channels influence your image. The website even features any chances to change the disconnected parts of your business, such as branch opening occasions, advancements and item runs.
Make the most of Online Advertising
Instruments like Google AdWords or publicizing on Facebook enable you to arrive at clients with considerably more precision and unwavering quality. Web optimization and web-based publicizing are an extraordinary method to help develop mindfulness; if it’s done accurately, traffic to your site can see an expansion.
Websites allow the consumer to process items and find other items that the user might be interested in helping you to advertise other products from your business.
Helpful tips you can do by yourself
Connection your site to Google – My Business
Make your site load quicker
Utilize pertinent watchwords in your meta depictions, URLs and page titles
Make backlinks to your site
Highlight internet based life symbols on the site
Make your site versatile responsive as more clients search web based utilizing their cell phones.
In 2014, the online world recognized the importance of mobile web, as the number of mobile users on the internet surpassed that of their desktop counterparts. Since then, only mobile users dominate the world. Here are some statistics to emphasize on this fact:
• As of 2010, mobile traffic has been up by 192.5%.
• 4 out of 5 users prefer smartphones to shop.
• 70% of mobile search leads to online action within an hour.
• 94% of consumers use online resources to research products / services before making a purchase.
As the mobile era has begun on the Internet, now stronger than ever, it is important that every publisher should focus on entertaining the mobile user. And to do that, there are 4 best practices available, which can make their website: mobile compatible, mobile friendly, mobile optimized or responsive.
Mobile compatible design
A compatible mobile website is a website made for HTML with no Flash. It means the website is viewable on a Smartphone or Tablet, but not optimized for these devices. These websites are designed for web browsers on PCs with very large screens and navigation is performed using a mouse. You will notice a few things about these websites when trying to browse on your Smartphone or Tablet – you have to scroll left, right, up or down and see how the site “works”, the media can load slowly,the text is small so you should be close to reading it to read the links again they are small and difficult to pin with your finger.
If you do nothing to add your website to mobile devices, then it may be mobile compatible by default. It is also possible for visitors to get rid of your site very quickly. Why? Because negative experiences do not bring customers.
Mobile Friendly websites
Mobile friendly websites are desktop sites that work regardless of what they’re viewed on. These websites do not change or appear in accordance with the device being used.
Although they pass the mobile friendly test by Google, these mobile-friendly websites do not give the user the best mobile viewing experience compared to well-designed mobile and responsive designs. While it will appear small on the phone and may not work well on a touch screen tablet, a mobile friendly website will work just fine. Many developers consider mobile friendly to be “the best practice” in all website development.
Making sure your website is mobile friendly is important. As we discussed above, the percentage of mobile users goes up fast.
What are the key features of a mobile friendly website?
• Text-based phone numbers, physical addresses, or email addresses can trigger a call, directions, or email message from your mobile device
• Slideshows or image rotators work without Flash support
• Smaller image sizes to allow faster uploads of mobile connections – do not even include 3G connectivity
Well-designed mobile optimized websites are easy for mobile. As the name implies, they are designed for all types of mobile devices and tablets. A well-made mobile optimized website means that the website will be redesigned to fit any mobile device.
To enhance the mobile user experience, these websites include various navigation button sizes, customized content, and customized images for various mobile devices. These sites make navigation easier for the user by providing a ‘touch friendly’ design, instead of the traditional ‘nice guide’ design.
Mobile optimized site is a very high quality website. A well-designed mobile phone enables the site to reorganize itself.
Responsive design is a way of developing completely transformed websites no matter how it is used. These websites ‘respond’ to device screen size. The whole site is being redesigned and redesigned to make the website responsive.
Responsive websites have dynamic content that evolves, enhanced imagery, precision-based leaving of a device, and depends on the mobile OS to work.
To see if a website is responsive, on the desktop, simply expand or expand the browser window and check whether or not the display changes are the same as the window size.
There is no suitable choice as to which design you should choose, as it is for the purpose and audience of your website. However, you can never go wrong with responsive design, because it makes your website compatible with all kinds of devices by keeping user information easy to submit.
Make your website responsive with visual issues. With Visible Articles, your website will be taken care of by the fast, mobile and search engine categories. It will use the latest web technologies, such as AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps). You can also add issues that include AMP observations on your site. Its design will respond to and be compatible with all devices.
The best there is : Responsive Design
As website building continues to emerge, an excellent development form has already emerged. Responsive design is a way to develop a site that is completely changeable regardless of its use. Instead of finding a specific browser or device type, the website automatically adjusts depending on the device’s screen size. The combination of modifying and redesigning the site as a whole has provided some practical flexibility.
Responsive design, while costly to upgrade, is an excellent investment if you’re working with a customer or an audience base that works on mobile devices or you need to shop on the go. Fierce purchases are noticeable, but this is especially important for content content such as blogs or news outlets.
For more information on responsive design, Contact Kozzaja team.
Social-media has been one of our identity for a past few years. People have been living in online communities in this virtual world they have created. They use this platform to know about things, share to their followers and are constantly seeking tips and advice from the ones they admire. Information is quick in this electronic media and you can choose who to share it to.
It allows us to filter our audiences based on they information they provide voluntarily. It has provided opportunities for marketers and still growing everyday. But, there are some smart techniques to excel this process.
Relying on the power of content and social-media marketing can help elevate the target audience and customer base of an organization in a dramatic way. But whatever other say, it is vital that you understand marketing fundamentals. Following are 10 tips which will help one to build a foundation that will serve the customers, brand and the bottom line.
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
Social-media and content marketing success doesn’t happen overnight. For achieving a long lasting result you have to wait and watch your actions for a good time.
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on their own social media. This will lead to a good numbers of sharing and could grow to hundreds or thousands of more potential ways for people to find you online.
Spend time finding the online influences in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them, this is how you could put you and your business in front of a huge new audience.
You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influences. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
Building relationships is one of the most important parts of social-media marketing success, so always acknowledge every person who reaches out to you.
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months. Marketing is not a one time job.
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social-media should be focused on sharing and talking about content published by others.
There is a multi-billion-dollar ‘motivation’ industry that feeds on the fact that most people don’t know what strong leadership looks like, or how to emulate it. Companies bring in consultants to ‘improve the team’s motivation.’ What a waste of time! Nobody comes to work to do a bad job. We all want to use our brains and hearts, but too often corporate or institutional rules, hierarchy, conflict, lack of planning or bureaucratic fear get in our way. Naturally our motivation plummets then!
You don’t need motivation programs to get people excited. A motivation program is an artificial answer to a man-made problem. We have been raised on fear-based management, on the carrot and the stick. It’s the only kind of management most of us know. We’re so used to it that we don’t see how it hurts us every day to treat our employees like children instead of the talented and capable adults they are.
Thinking adults don’t need rewards to spur them on or punishments to correct their bad habits. Those methods are insulting and ineffective. They are heavy-handed. When you simply hire people you trust and set them loose to amaze you, they will! We have lost sight of a manager’s true job, which is not to push people to hit arbitrary goals on a yardstick. Who would ever be motivated to do that?
We don’t see the pivotal role that a manager plays in his or her team’s success. We even discipline employees for being insufficiently motivated, as though anybody likes to get up and come to work to be bored and thwarted. Job ads say “We want to hire a motivated self-starter!” Here’s the problem with the idea that you can simply hire ‘motivated’ people, then sit back and watch them work: motivation is a function of your environment.
It isn’t something that your employees carry around with them, like a tape measure. Motivation programs are an expensive distraction and a waste of time. You can’t nudge and poke people into being motivated. You certainly won’t motivate anybody by criticizing them. The good news is that it’s easy to bring out your team’s natural motivation to solve problems when their work is interesting and worth doing, and when they are given the tools, time and latitude to do a great job. All you have to do to tap the amazing power supply your teammates bring to work with them is to take away the barriers to forward motion that most organizations erect without meaning to.
Some organizations make it nearly impossible for a team member to move forward an inch. They don’t trust their employees enough to let them do the jobs they were hired for. Here are ten roadblocks to forward energy — what we at Human Workplace call Team Effort — which you can start to dismantle immediately. The more easily you allow the energy to flow in your shop, the more easily your team will reach its goals!
Murky or Nonexistent Plan
When there’s no plan, nobody knows what the plan is or the plan changes every two weeks, you can kiss your team’s motivation good-bye.
In a healthy organisation roles may be flexible, but your team won’t get far if more than one person feels they are responsible for the same things or if there are chunks of your mission that no one is responsible for.
You can’t tell your team they are the industry’s best and then cut their tuition benefits or their lunch hour the next day. Mixed messages send the loud message “Our manager’s support is mostly lip service.”
You won’t make conflicts go away by ignoring them. Honor everyone in the mix and don’t designate winners and losers as you resolve conflicts. Keep your team’s spirit in mind!
Lack of Visibility
When your teammates have no idea where the organisation is trying to go or how their team can help get there, how can they care? Everybody needs visibility into the future. Your job as a manager is to get your team the information they need to make good decisions.
Problem in the Room
A problem in the room is an important topic that should get airtime but does not get it. No one wants to talk about the problem, so everyone pretends not to see it.
Red tape is excess bureaucracy. It chokes the life out of a team. Don’t write any more policies — get rid of some policies, instead!
Too Many Approvals
When your employees can’t take a breath without getting signatures from God and everyone above him/her, something is broken.
Disturbance in the Force
A disturbance in the force is a negative change in the energy field — such as your team’s chilly reaction to a new bonus plan. Talk about it and get things straightened out! “I can’t change the policy” is not something that a real manager says. “Let me start a conversation and see what happens, and keep you posted” is a step in the right direction.
Burnout is a stone cold motivation-killer. You have choices: you can ease up on the workload or watch your teammates fade on the vine and give up.
As a manager you can choose to ignore any or all of these energy blockers, and many managers do just that. They don’t believe that they can fix their team’s problems, so they pretend the problems don’t exist. They try to manage through the thick sludge that gums up their processes, communication and daily life at work. You won’t great ideas from beaten-down, exhausted or frustrated people. You won’t get innovation or collaboration from them. The most you can hope for is grudging compliance. As a manager, is your mission to twist grudging compliance from your teammates, or to inspire them to new heights?
When we are fearful of rocking the boat, we pretend that we can manage our teammates just by telling them what their goals are and letting the mechanism of fear do the rest of our job for us. What is the mechanism of fear? It’s the unspoken but well-understood relationship between doing your job and having an income. We lead through fear when we assume that people must care about their work because if they don’t care, they’ll get fired. You can’t bully or threaten people into caring about their work, even if the threats are passive ones.
It is time for us to tell the truth about fear and trust and to bring ourselves to work every day. We can’t keep pretending that forecasts and budgets make our companies go, when we know in our hearts that it’s only the commitment and goodwill of our teammates that makes anything worthwhile happen.
It is a new day, and we can tell the truth about the currents of fear and trust swirling around us at work. We have to, if we value our customers, our shareholders, our teammates and our own health.
We can find our voices and speak up about what’s working and what isn’t working in our organizations. We can start today!